ProWaTec Logo & Brand Design

Logo & Brand Identity Design -// July 2021

About ProWaTec provides chemicals, monitoring and services for industrial water systems — heating loops, cooling towers and process circuits. We combine laboratory-grade formulations with field expertise to stabilise systems, reduce corrosion and scaling, and improve uptime. Built for plant managers, maintenance teams and engineering partners, ProWaTec is focused on measurable outcomes: reliable chemistry, transparent reporting and responsive service.

Idea Behind The Logo The logo is a compact, engineering-led mark that references molecular/atomic structure inside a contained square. The circular nodes represent molecules, sensors and system nodes; the connecting lines suggest chemical bonds, process flow and active monitoring. Framing the structure in a square signals control, containment and industrial discipline — hallmarks of reliable process chemistry. The wordmark uses a clean geometric type to balance technical precision with legibility at small sizes. Together, the symbol and wordmark communicate ProWaTec’s core strengths: scientific expertise, system-level thinking and disciplined service delivery. The mark is intentionally simple so it scales from tiny stickers and instrument labels to large vehicle decals without losing meaning.

Color system & psychology The ProWaTec palette was chosen to reflect water, technical authority, and the client’s product cues while remaining usable across industrial materials and reports. Aqua Blue - Represents water, clarity and technology.

Brand Application In B2B industrial contexts, consistent branding is more than style — it’s a trust signal. Clear, repeatable application of the logo, color system and typography reduces ambiguity in proposals, ensures legibility on safety labels, and reinforces ProWaTec’s professionalism to engineers and procurement teams.

Consistency across all the different brand applications means the brand feels more trustworthy and reliable. Here are some mockups to show how the ProWaTec brand will look in a real-life use case scenario.

Project Completed: July 2021 Client: Alex - ProWaTec Project Scope: Logo & Brand Identity Design Designer: Maruf Ahmed Role: Logo Designer - Brand Identity Designer

Stay Connected - Instagram  |  Linkedin Contact for your project - marufiam.01@gmail.com Website - www.marufiam.com

Thank You Marufiam