As a UX/UI designer, my role was pivotal in a high-value roadmap project impacting CVR (Conversion Rate). I uncovered user behaviors, needs, and motivations to make the product more intuitive and enjoyable for users. User testing involved creating interactive prototypes, recruiting participants via email, interacting with them in meetings or remote calls, evaluating results, and documenting the process, conducted through moderated and unmoderated tests. My responsibilities included investigating user requirements, developing UX/UI strategy, and producing high-quality design solutions