Search Redesign - UX Case study

Boozt is a leading Nordic technology company specializing in online fashion and lifestyle sales. Through websites, Boozt.com and Booztlet.com, offer a curated selection of brands tailored to various lifestyles. With a focus on high customer satisfaction, convenient shopping experiences, quick deliveries, and easy returns, Boozt has become a recognized name in the Nordics, serving over 3.5 million active customers and generating SEK 7.8 billion in revenue in 2023.

The objective was to enhance the user search experience by testing the hypothesis that users don't need department tabs in search. While improving in UX/UI across 4 channels Boozt Web/App, Booztlet Web/App.