Tools: Webflow, Screaming Frog, Google Search Console, Finsweet Attributes, GSAP Role: Webflow Designer & SEO Specialist

Chroma Technique is a French audiovisual and event production agency. I was brought in to audit and rebuild their existing Webflow website, which combined AI-generated code and native Webflow blocks. The goal was to improve technical SEO, UX consistency, and site structure while making the platform easier to scale and maintain.

Audit technical SEO, UX, and performance bottlenecks.

Redesign internal linking and collection structures for scalability.

Create new optimized pages and components.

Ensure maintainable custom code and SEO-ready setup.

Performed a full crawl (Screaming Frog) to detect broken links, redirects, and structural issues.

Analyzed on-page SEO, Core Web Vitals, and UX flow.

Delivered a prioritized action plan for technical, structural, and content improvements.

Created a new clean CMS architecture for Projects, Services, Hubs, and Guides.

Added 301 redirections, optimized sitemap, robots.txt, and schema markup.

Improved meta titles, Open Graph tags, and structured data for better SERP visibility.

Merged thumbnail and cover image logic to streamline blog publishing.

Built new Hub and Guide templates with modular components and carousels.

Implemented consistent sections for service and realization pages.

Enhanced navigation and internal linking for a fluid user journey.

Improved mobile responsiveness and load speed through asset compression and lazy loading.

✅ Improved technical SEO health and crawlability. ✅ New scalable CMS ready for expansion (Hubs, Guides, and Projects). ✅ Enhanced UX and site hierarchy for both users and editors. ✅ Faster page performance and more consistent design system.