Edgard Opticiens

Pierre d'Alteroche

All roads lead to Edgard

Edgard is a family of committed and passionate opticians which has continued to grow since its creation in 2001 in Tours, France. Nowadays, all roads lead to Edgard, who can be found in fourteen French cities. Even if the Edgard boutiques all have in common that they are warm and human places, each of them is made unique by the culture of its city and the proximity with its residents. Being unique is also what characterizes Edgard’s customers, whose glasses full of character reveal the personality. This series of illustrations featuring the cities of the Edgard network were produced as part of the refresh of the group's visual identity.
Illustration & graphic design - Pierre d'Alteroche
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Posted May 13, 2024

Illustration series in honor of the cities of the Edgard Opticiens boutique network.

Fondation Abbé Pierre
Fondation Abbé Pierre
Bistrot 17
Bistrot 17
Courchevel Méribel 2023
Courchevel Méribel 2023
La Grange des Frangins
La Grange des Frangins