“Hell is other people, Sartre wrote. I am firmly convinced of the contrary. Hell is yourself cut off from others." So said Abbé Pierre, whose words resonate today more than ever. His ability to draw inspiration from others and his outspokenness have made him a major figure in the fight for brotherhood. He always knew how to use strong and right words to direct attention to the urgency of poor housing. Both in his actions and in his words, he extolled the importance of the little things that change everything, small and harmless intentions for some that can be huge for others. This print campaign invites Abbé Pierre to the heart of our debates through his struggles, his indignation and his quick-wittedness.

Art direction & copywriting - Pierre d'Alteroche