A Taiwan-based financial services behemoth wanted to say nice things about my employer's cybersecurity software, so I worked with them to create the best case study possible. I researched and wrote this study and the landing page copy for it. I worked with the partner's Marketing team, the content marketing manager and the Design team to illuminate this client's successes with our product.

Results

Provided a marketing asset used as a top-of-the-funnel lead magnet

Our team established a format for future case studies with this initial effort

This and other case studies I wrote became powerful assets for differentiating our company and it's approach from competitors