AI & Digital Marketing Strategy

AI & Digital Marketing Strategy Research

Client Research Project | Research Writing & Data Analysis

Completed a quantitative research project examining how AI can optimize digital marketing strategies and improve marketing performance.

I conducted the literature review, developed the research methodology, analyzed survey data from 150 respondents using SPSS, and performed descriptive, reliability, correlation, regression, and hypothesis testing. I also prepared the research tables, visualizations, results interpretation, and final report.

Key Result: The analysis found a significant relationship between AI adoption and digital marketing optimization, with AI explaining 37.9% of the variation in marketing strategy performance.