Fashion & Style Marketplace

As a UX/UI designer, this case study explores the development of an adaptive e-commerce marketplace with a bold and brutalist design language. The goal was to create a seamless, visually distinctive user experience across both desktop and mobile platforms — prioritizing usability while embracing a raw, characterful aesthetic.

To revolutionize the e-commerce experience through a striking, brutal design that challenges traditional design norms — while ensuring cross-device usability, high accessibility, and improved user satisfaction.

The project began with:

Researching modern e-commerce behaviors and user pain points

Mapping out user flows across shopping, account creation, and checkout

Creating low-fidelity wireframes, gradually improving them into high-fidelity prototypes based on iterative feedback and testing

A style guide was developed to maintain brand and layout consistency across the experience.

Brutalist Design was chosen to deliver high visual impact and memorability

A clean layout grid ensured structural hierarchy, readability, and alignment

Consistent typographic rhythm and minimalistic iconography supported scanability

The result was a unique aesthetic that breaks norms, yet retains functionality.

Ensuring a seamless experience across devices was a top priority. The design included:

Fully adaptive layouts and fluid typography

Navigation systems reimagined for small-screen contexts

Touch-friendly interactivity and spacing for mobile users

High-performing UI on desktop without losing mobile clarity

To optimize performance on mobile:

Custom screens were designed for:

Mobile transitions and interactions were adapted to deliver intuitive gestures and feedback loops

All actions are easy to reach, fast to access, and consistent in flow

These adjustments created a native-app feel in the browser — increasing session depth and shopping ease.

Brutalist visual language that breaks away from standard clean e-commerce templates

Personalized store experience with deep usability logic

Clean CTA hierarchy for streamlined checkouts

Wish list and message center built for repeated, long-term engagement

Fully adaptive system ensuring cohesive functionality across display sizes

The final platform successfully merges design experimentation with practical e-commerce functionality. It reflects a bold creative direction while delivering a commercially viable, user-focused product capable of delighting both desktop and mobile users.