Personal Website for Lifestyle Influencer

Aaron Marino, widely recognized as the #1 Men’s Lifestyle Influencer on YouTube, is not just a content creator — he's a successful entrepreneur, investor, and personal image consultant. As a multifaceted public figure, his digital presence required a website that truly reflected his personality, value, and audience’s expectations.

Most influencer websites today are dull, templated, and offer little value beyond a short biography or contact form. They lack:

Purposeful content structure

User-specific value propositions

Strategic UX design tailored to fans and new visitors

Aaron’s audience deserved more: a bold, vibrant, and engaging digital presence equal to the strength of his brand.

I started with a deep competitive analysis to evaluate top influencer websites and marketing strategies. Through:

Studying user behavior on similar platforms

Identifying content opportunities missed by others

Analyzing fan expectations from lifestyle influencers

I built a roadmap that positioned Aaron’s site above competitors — serving both existing followers and new audiences.

The redesigned web experience features:

Bold headings and impactful typographic hierarchy

Emotionally resonant visuals using Aaron’s personal photography

Streamlined user flows focused on engagement, discovery, and conversion

A modern, mobile-responsive layout that reflects his polished but personal tone

Content blocks were crafted not just to inform, but to connect emotionally, convert interest into action, and reinforce Aaron’s entrepreneurial value.

The project went through a full user-centered design cycle:

🔍 Competitor Research

🙋 User Interviews & Empathy Mapping

👤 User Persona Creation based on audience types: fans, clients, and collaborators

🧭 Information Architecture to logically structure content

🔀 User Flows that support exploration and conversion

✏️ Low-Fi and Hi-Fi Wireframes with multiple feedback iterations

🎨 UI Design Iterations and Prototyping

The final design is a resourceful and immersive platform — not just a bio page.

The new website for Aaron Marino offers:

A strong emotional connection through storytelling & imagery

Clear sections promoting his brands, services, and content

A bold, confident look aligned with personal style and brand trust

Smooth navigation that guides users wherever their interest lies — from fashion advice to product lines to business inquiries

Are you a personal brand, coach, or content creator looking for a digital identity that truly reflects your voice? Let’s build a platform that makes you stand out.