SES Menswear Brand Visual Identity Project

Just as the essence of Mallorcan heritage makes its way into each stitch of every product, the right mix of classic and modern elements appears across all components of the SES visual identity.

The brand’s top line is the logo: eight interlocking curls form a sun-like circle radiating eternal warmth. We used repeating loops that evoke both the geometric motifs of Spanish tiles and calligraphy – an art from a time in history that was slower though hardly short of expression.

So that both online and in-store purchases would reflect the spirit of human connection that so inspired SES, the brand’s physical touchpoints had to carry emotional weight.

For a beautiful unpackaging experience, we chose a magnet-seal flip box as the retail box. Its thicker construction offers a more premium canvas for customization, such as the subtle patterning on the interior. The mailer was intentionally kept simple, safeguarding the brand from association with any scuffing the box might endure in transit.

Shopping bags, garment labels, wash-care instructions, and hangtags were given the full Otherness treatment too.

A piece of vellum incorporated into the hangtag adds a luxe touch. The top layer tells the story of the young brand while the other shows an iconic image of Balearic getaway serenity. Its effect is like a message in a bottle, sensually connecting the beholder to the origins of SES – that smell of sea-salt air may be far-off but the 100% linen woven into every fiber makes Mallorca immediately palpable.