Digi-Key is an electronic components distributor seeking to promote their services in Europe. To achieve this objective, they required a refreshed and modernized appearance, which was the primary focus of our task.

Our approach was to begin by updating the brand guidelines to reflect a more modern look and feel, incorporating circuit-looking lines and shapes to reinforce Digi-Key's association with electronic components. Once the brand guidelines were established, we utilized them to create a range of materials, including emails, landing pages, and ads. While ensuring that each campaign adhered to the brand guidelines, we also made sure that every campaign had a distinct theme, whether through the use of lifestyle images, illustrations, shapes, or animations.