As a client, we collaborated on numerous email designs for Bank of America. During my tenure working with them, we had to devise various solutions to cover a multitude of topics while still maintaining a consistent design language. It was crucial to strike a balance between ensuring that each email was distinct from one another, while still remaining cohesive with the overall Bank of America brand.

During my work on these emails, I realized that incorporating motion and animation would incentivize readers to scroll through them. However, it was essential to find a balance where the animation would be eye-catching yet not so distracting that it detracted from the information inside. I achieved this by either including a run-through of different functionalities or an engaging animation at the start. My objective was to create emails that were not simply bland bank emails, but rather, something that would capture the reader's attention and leave a lasting impression.