Goleiro de Aluguel - Campaign

THE WORK /

Goleiro de Aluguel connects amateur football teams with goalkeepers. We created “Feito com as mãos”, a campaign celebrating the people who keep the game going from between the posts. Film, photography and design brought their personalities into a distinctive visual world.

​​​​​​​

DIRECTION /

Football is played with the feet. Goalkeepers get to do things differently. “Made with hands” builds on that exception, drawing on the nicknames, rituals and larger-than-life characters of Brazilian football to put goalkeepers at the center of the story.

DESIGN /

Photographic cutouts, torn-paper edges and grain give the campaign a tactile, assembled feel. Vivid green and purple meet monochrome imagery and expressive typography, while animated collages carry the same energy into motion. Across posters, film and digital formats, the compositions bring together the people, places and textures of local football.