Clube Gazeta
Emerson Vieira
Clube Gazeta is a Brazilian membership platform offering everyday perks — from cinema tickets to concerts and cultural experiences in the city. This rebrand brought new rhythm and personality to a well-known local brand, reconnecting it with a younger audience through vibrant visuals, flexible typography, and a tone of voice rooted in everyday Brazilian culture. A project about staying close — to what you like, to where you live, and to what feels familiar.
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Posted Oct 22, 2026
Rebranded Clube Gazeta to attract a younger audience with vibrant visuals.
