Role: Framer Website Designer and Developer Industry: Climate Tech / Carbon Accounting Timeline: 2025 Platform: Framer

Bardo needed a website that could sell complex enterprise software to multiple decision-makers - CFOs, sustainability leaders, procurement teams, and auditors - each with different priorities and concerns.

The real challenge? Making activity-based carbon accounting understandable and credible in a market full of unreliable estimates, while building a content system that could scale without constant developer involvement.

Created an interconnected website architecture with three main pillars:

Reality Check - A data transparency initiative that exposes credibility gaps in carbon reporting through public datasets and reproducible analysis. Positions Bardo as a thought leader while demonstrating the problem they solve.

Role-Specific Pages - Tailored messaging for Finance (audit trails), Sustainability (compliance), Procurement (supplier data), and IT/Audit (security). Each speaks directly to that stakeholder's concerns.

Product Pages - Clear explanations of Bardo's technical platform without overwhelming jargon, showing how the three engines work together to create audit-ready carbon inventories.

Designed a flexible content management system where every discrete piece of data becomes its own field. The team can now launch new pages and update content without developer help, while maintaining perfect brand consistency.

Every page has a unique layout - comparison tables, data exhibits, timeline presentations, card grids - while adhering strictly to Bardo's design system (dark navy backgrounds, cyan accents, precise typography). No two pages look the same, but everything feels cohesive.

Built responsive patterns that transform data-heavy comparison tables into scannable card layouts on mobile, ensuring clarity across devices without sacrificing information density.

Credibility & Differentiation - The Reality Check section demonstrates Bardo's transparency advantage through real data, not marketing claims.

Multi-Stakeholder Engagement - Role-specific pages convert by speaking each buyer's language. Finance sees audit evidence, Sustainability sees compliance, Procurement sees actionable supplier data.

Operational Efficiency - The CMS architecture lets Bardo's team iterate on messaging and launch new content in hours instead of days, without developer bottlenecks.

Scalable Foundation - Component library and design system enable consistent, maintainable growth as the platform evolves.

A website that doesn't just explain what Bardo does - it demonstrates why their approach is the only one enterprise can actually trust. Each page reinforces the core message: this is carbon accounting you can audit, finance, and use to make real decisions.