Global Passport helps users explore, plan, and secure residency or citizenship in 80+ countries.

But their old web app had:

Cluttered layouts that overwhelmed users

Outdated visuals that hurt trust and engagement

A confusing all-in-one flow that made assessments and results hard to follow

As a result:

Users frequently dropped off after assessments

Key actions like “See Your Next Steps” were buried

The onboarding journey felt frustrating and unclear

We aimed to:

Increase conversions with a simpler, more guided eligibility flow

Reduce drop-off by introducing staged navigation

Delight users with a modern design that reduces stress and cognitive load

Identified friction points in navigation and results comprehension.

Designed a new 6-stage eligibility flow: Eligibility → Profile Builder → Document Retrieval → Processing → Application Builder → Submission

Built a scalable design system

Used generous whitespace and clear color hierarchy

Applied progressive disclosure so users only see relevant info at each step

Iterated quickly with the dev team to refine flows and reduce friction

Delivered a fully spec’d design system for rapid development

Modern UI: Clean typography, neutral backgrounds, bold CTA colors

Guided Navigation: Step-based progress bars, Next/Back controls

Feature Accessibility: Persistent dashboard + quick search & filters

Reduced Overwhelm: Broke down complex processes into digestible steps

Since launch, GlobalPassport.ai has seen:

Higher completion rates for eligibility assessments

Improved user confidence in understanding results

Boosted brand perception with a sleek, startup-ready design

A reusable design system that accelerates feature development

This project shows how thoughtful UX and clean UI can transform a complex process into an empowering experience. For startups, that means: Higher user satisfaction, Lower churn, Stronger growth potential

Looking to launch or transform your startup’s web app or SaaS? Let’s design something users love to use.