MORIZ — a Viennese lifestyle

MORIZ — a Viennese lifestyle brand that draws 2026 like it's 1911

In 1911, Viennese illustrator Moriz Jung drew the future as a joke on postcards for the Wiener Werkstätte. He died as a soldier in 1915, at 29, and never saw it. I asked what he would draw today, and built a brand around the answer.

What I built • A custom Recraft Style made from four of his public-domain postcards held by The Met • Eight drawings of modern life in his hand: Sunday Run Club, The Matcha Queue, Delivered in 10 Minutes, The Ice Bath Club, Noise Cancelling, Work From Anywhere, Reformer Class, Can You Hear Me Now? • The MORIZ identity: wordmark, "Wien, est. 1911", the line "Modern life, drawn in 1911", a Wiener Werkstätte frieze • A collection of eight objects shot like a campaign • A 34-second vertical film with voice-over, set to the Blue Danube

Result • Entered in the Recraft × Contra Archive Style Challenge, shown side by side with the 1911 originals • Every archive source is public domain and linked (The Met)

My role: Research, concept, art direction, brand identity, film edit Stack: Recraft (custom V4 Style, V4.1 Pro, product shots), CapCut, Python, FFmpeg Music: "An der schönen blauen Donau" (Johann Strauss II), U.S. Marine Band, public domain Post: https://x.com/Frontiere_IA/status/2115967033967849518 | Style: https://www.recraft.ai/styles/6384178a-cfd7-4a01-bede-6cc7a230de0b