I designed and executed a high-performing holiday email campaign for THICC Cookies, introducing their limited-edition

The goal was to re-engage previous customers through a targeted Win-Back segment while excluding recent purchasers and wholesale clients to optimize conversions. I crafted the subject line and preview text to feel playful yet festive — blending the brand’s cheeky tone with Christmas energy. The design emphasized product indulgence, holiday gifting, and strong visual hierarchy to drive click intent.

 Targeted 25,000+ subscribers via Klaviyo

 Achieved 99.5% deliverability rate

 Focused on segmentation strategy and creative storytelling

Email layout optimized for holiday conversions Email Copywriting

99.5% delivery rate

Clean segmentation, avoiding audience fatigue

Improved re-engagement and conversion metrics for holiday sales