Meta Ads Management for Kickstarter Campaign

Successfully scaled Meta Ads for a Kickstarter campaign by a sustainability-focused brand. My role involved end-to-end Meta Ads management from creative strategy and A/B testing to targeting and full-funnel optimization. We focused on driving high-intent traffic, generating pre-launch leads, and hitting aggressive funding goals during the Kickstarter campaign. Achieved a 4.5x ROAS and exceeded the campaign’s initial funding goal by 180%.