Meta Ads Lead Generation for Cellayxs
Piyush goel
Meta Ads Lead Generation for E-commerce Brand
I successfully managed and executed a Meta Ads lead generation campaign for an e-commerce client in the health & wellness sector. The goal was to drive high-quality leads while optimizing the cost per lead (CPL) and improving conversion rates.
📈 Results Achieved:
13 million impressions delivered across Facebook and Instagram
127K link clicks with a CTR above 1%, improving engagement significantly
10,974 on-platform leads generated, exceeding the client’s target
Cost per lead reduced by 31%, optimizing the client’s budget
CPM lowered by 36%, increasing campaign efficiency
Custom audience targeting and lookalike segmentation improved relevance and lead quality
Pixel tracking was implemented to monitor user behavior and fine-tune ad delivery
Tools & Techniques Used:
Meta Ads Manager, Facebook Pixel, Instagram Ads, A/B Testing, Custom Audiences, Lookalike Audiences, Lead Funnels, Conversion Tracking, Creative Optimization.
Regular reporting and Audience segmentation Used:
Golf clubs, High-networth Individuals, Luxury yachts, Shopping, Health & Fitness and many more audience segments were used.
Below I am also sharing some of the ad images that we used with different hooks and angles.
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Posted Oct 8, 2025
I managed Meta Ads for Cellayxs, increasing lead volume by 200% and cutting cost per lead (CPL) by 35% through targeted campaigns and optimization.
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Mar 1, 2023 - Oct 1, 2023
