Branding, website and NFT for Crypto School

Botanica, a bootcamp tailored for career switchers aspiring to enter the cryptocurrency industry, approached me seeking assistance with their brand visuals and landing page.

During collaborative discussions, the client and I innovatively decided to incorporate AI-generated images, showcasing the cutting-edge technology inherent in the crypto industry. This approach resulted in a sophisticated visual system that seamlessly integrated the brand color, pixel icons, and AI-generated images. The students embraced the refreshed brand aesthetic, and the client received extensive positive feedback.

The project deliverables encompassed a logo, key visual images, a typography system, an icon set, a comprehensive brand book, social media templates, an investor pitch deck, a live website, and an NFT collection for marketing promotion.