Visual Identity and Website. Fintech

Finoscope is a trading strategy and risk management audit service. They approached me for assistance with brand visuals and a landing page. The product aids traders in succeeding within volatile markets by analyzing their mistakes and focusing the right strategy. This is why the symbol of 'Focus/Sight' became a graphic metaphor for the logo.

Despite the seriousness of the analytics and trading industry, we chose to integrate playful graphic elements such as eye animations and images of crypto wizards to make brand communication with the audience more informal.

The deliverables for the project included a logo, a typography and color systems, templates for social media, an investor pitch deck, and a website design.