POMA Rebrand

The Audley Public House is a renovated historic pub in Mayfair, a charming neighborhood located in the West End of London. The re-brand was intended to call attention to the recent modern renovations made as well as combining the brand identities of the pub and restaurant located upstairs, Mount St. Restaurant. The name POMA is an acronym for Pub on Mount & Audley. The type, image, and colors all support the aesthetic choices made in the recent renovations which support the brand look and feel.