How to Dallas Logo Design

Libby Storm

How To Dallas is a Substack newsletter written by Mathew Jerome, a banker by day, and community builder by night. His vision for the newsletter logo/logotype included imagery of the the iconic Pegasus, also known as the Flying Red Horse, located in dowtown Dallas, as well as a modern sans serif typeface with a calm green color scheme. With his detailed vision, I was able to design a final brand identity that he was very happy with and excited to use.
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Posted Jul 8, 2024

Design a brand identity for a client's Substack newsletter that meets their color, typography, and aesthetic preferences. Design three rounds of logos.

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