How To Dallas is a Substack newsletter written by Mathew Jerome, a banker by day, and community builder by night. His vision for the newsletter logo/logotype included imagery of the the iconic Pegasus, also known as the Flying Red Horse, located in dowtown Dallas, as well as a modern sans serif typeface with a calm green color scheme. With his detailed vision, I was able to design a final brand identity that he was very happy with and excited to use.
