Innlam Psychotherapy — Website & Enquiry Design

Innlam Psychotherapy — website and enquiry design

An independent therapist needed a website and an easier way for people to get in touch. Her Google form introduced the practice and asked eleven required questions before anyone had spoken to her.

My role I worked solo on the site structure, UX, visual direction and a responsive front-end prototype.

The approach I organised the site around three questions: who is the therapist, what does she help with, and what happens when someone reaches out? Home, Approach, About, Contact and Thanks form one path to an enquiry.

The contact flow explains the next steps before asking for information. Six answers are required; the rest are optional. Contact and booking become one first step, with availability chosen in days and times rather than a confirmed appointment.

The visual direction follows the meaning of Innlam: towards home. The warm palette and doorway idea support that direction.

Where it stands A working responsive prototype, not a live website. The form sends nothing. Identity and palette approval are still open, and there has been no usability testing or measured conversion result.