A structured content management workflow designed to plan, organize, and track social media content across multiple platforms. Built to demonstrate a systematic approach to content calendars, campaign planning, and cross-platform consistency — the same workflow used to manage real client accounts across Instagram, TikTok, and Facebook.

CategorySocial Media Management

ClientConcept / Internal System

Date2022 – Present

RoleSocial Media Manager · Content Strategist

The system was designed around a single Notion workspace: a master content calendar with status columns, a moodboard grid for visual consistency checks, and a weekly to-do checklist for batch production days. Each platform got its own section, with post trackers running from Idea → Draft → Scheduled → Published. Templates reduced time-to-publish significantly, and a monthly review cadence kept strategy aligned with performance data.