Objective:The primary objective of the "ONSTAGE" project was to create a visually captivating and cohesive booklet with a focus on minimalistic and clean black-and-white aesthetics. The project aimed to showcase creativity in layout design while maintaining simplicity.

Context:The purpose was to experiment with layouts, typography, and visual hierarchy while adhering to a minimal and clean aesthetic. The absence of color aimed to emphasize form, structure, and content.

Problem Statement:The challenge was to design a booklet that conveyed a sense of sophistication and clarity through minimalistic black-and-white visuals.

1. Layout Exploration:Various layout designs were experimented with to find an approach that complemented the minimal aesthetic. This stage involved playing with negative space, grid systems, and font pairings to create a harmonious and visually appealing reading experience.

2. Typography Choices:The choice of fonts focused on simplicity and readability, contributing to the overall minimalistic design while ensuring that the text remained a visually engaging element.

3. Visual Hierarchy:Establishing a clear visual hierarchy was essential for guiding the reader's attention. Contrasts in font sizes, boldness, and strategic placement of images.