Objective:The primary objective of the "Blur" project was to revitalize the visual identity of the Blur photo-sharing app, emphasizing its unique feature of hiding shared photos until a specific time. The project aimed to enhance user engagement, attract a broader audience, and communicate the app's distinctive offering.

Context:Blur is a photo-sharing app that differentiates itself by introducing an element of secrecy to shared moments. The rebranding project was initiated to breathe new life into the brand, catering to users seeking a unique and playful approach to sharing photos with friends and family.

1. Conceptualization of Surprise:The design process began with a deep dive into the app's core feature - hiding shared photos until 9 am.

2. Logo Redesign:The logo was redesigned to integrate elements of surprise and secrecy. Visual cues such as a hidden camera lens icon were strategically incorporated to symbolize the unique capture feature of the app.