Beacon Fuerza | Logo + Branding

Objective:The primary goal of this project was to create a distinctive and meaningful logo for Beacon Group's new program, Fuerza. Fuerza, which means strength in Spanish, aimed to empower and provide opportunities for people with disabilities in Arizona.

Context:Beacon Group is a non-profit organization dedicated to creating opportunities for individuals with disabilities.

Problem Statement:Beacon Group needed a compelling visual identity for the Fuerza program that would resonate with its participants, supporters, and the community at large.

1. Research and Inspiration:I began by researching the mission and values of the Fuerza program, as well as understanding the vibrant community it serves. Inspiration was drawn from the concepts of unity, diversity, and strength.

2. Conceptualization:Multiple design concepts were sketched out, exploring different representations of strength and unity.

3. Iterative Design:Several iterations of the logo were created, with feedback from the Beacon Group team. Each version aimed to refine and enhance the visual representation of the Fuerza program.

4. Color and Typography:Careful consideration was given to color choices and typography to ensure the logo communicated a sense of energy, and positivity. Bold and vibrant colors were selected to evoke a feeling of strength.

5. Finalization:After multiple rounds of feedback and revisions, the final logo was chosen. It effectively captured the essence of Fuerza and aligned with Beacon Group's overall branding.

The finalized logo was applied to various materials, including t-shirts and hydroflasks, to promote and raise awareness about the Fuerza program. The implementation across different mediums aimed to enhance visibility within the community.