Through user insights and client collaboration, I crafted UX direction, including functional documentation, user flows, wireframes, and a solid design system.
This exciting project involved the redesign of a website for a prominent tennis academy. The client's vision was clear: they wanted a cleaner, more modern, and high-quality online presence.
Process
By collecting insights from users and prioritizing client preferences, I set the course for the User Experience direction. My design journey involved functional documentation, user flows for navigation enhancements, wireframes for screen structure, and the creation of a consistent design system.
Through ongoing discussions with the team, I clarified feature priorities, crafted the user flow, and meticulously developed the UI and design system to accommodate the app's features.
Results
The result is a website that not only embodies the academy's essence but also delivers a fresh and inviting user experience, tailored to the expectations of both the client and their users. To achieve this, I conducted a comprehensive rebranding, carefully curating a new typography and color scheme.
This easy to navigate new website design covers the most important information and CTA’s in the homepage, ensuring the engagement of the users.