Inspired by ancient beauty practices, Ansistry is an organic face cream brand that aims to bring the millennia-old heritage of beauty care to modern women.

Ansistry believes in the power of self-care as a bridge across borders and ages, connecting women to their millennia-old heritage. Their mission is simple yet profound: to empower you to care for yourself, drawing from the collective wisdom of women throughout history.

The visual identity was born out of the most important characteristics of the brand: heritage, sisterhood and self-care. The visual system cues these values through harmonious and organic shapes, pastel colors and nostalgic photo usage.

I aimed to create an elegant, yet approachable feel to the logo by using round shapes, and a modern serif font. The harmonious ligature in letter A is meant to symbolise sisterhood and flow, highlighting the purpose of the brand.

The colours are inspired by ancient walls and nature, while the organic shapes and illustrations and icons are intended to make the brand feel more approachable.

Ansistry's new product line consists of 4 face creams, aligned with the 4 seasons: each cream is inspired by an ancient culture and the ingredients it favoured.

The packaging communicates three levels of meaning: as colours can be seen from a distance, they indicate the season. The illustrations on the two sides are different and indicate the ingredients and the culture that inspired the product.