Premier Pharma, a leading healthcare services provider, faced a challenge of attracting new customers in an increasingly competitive market. Their marketing website felt outdated, the client-facing web app lacked consistency with the brand, and conversion opportunities were slipping through the cracks.

The objective was clear: modernize the brand identity, streamline user experience, and drive measurable growth. And the results were a 10%+ increase in new customer acquisition post-redesign.

The journey began with a shared vision to create a cohesive, user-friendly web design that resonated with both B2C and B2B clients. From independent pharmacies to healthcare centres nationwide, the goal was to communicate trust, efficiency, and accessibility.

The client’s aspirations guided the design objectives:

Enhance brand identity and aesthetics of the marketing website

Improve user experience to increase conversion, repeat purchases, and loyalty

Align the web app interface with the marketing site’s refreshed branding

Achieve ambitious marketing and revenue goals

After a UX audit, it highlighted the key challenges:

Marketing Website: Outdated look, unresponsive on mobile

User Experience: Confusing flows for both B2C and B2B audiences

Conversion Opportunities: The Marketing goal of converting 20% of enquiry customers was unmet

To tackle these challenges, I developed three distinct style scapes, each paired with wireframe examples. This allowed the client to explore multiple directions visually while ensuring clarity and ease of navigation for their diverse audience.

By applying Hick’s Law, I kept design decisions simple and focused: fewer options, clearer paths, and faster decision-making for users.

The result was a visually appealing, modern design that communicated reliability, professionalism, and approachability. Every touchpoint, from homepage to client-facing portal, reinforced trust and confidence.

The implementation phase was executed with precision:

Timely Completion: Project finalized ahead of a major client conference, showcasing the new brand to an engaged audience

Increased Customer Acquisition: Over 200 new customers were onboarded immediately after the conference

Improved Conversion Rates: The Marketing team reported an 8% increase in converting new customers to paying clients within six months

Enhanced Website Management: Built on Webflow, the new site simplified updates and maintenance, giving the Premier Pharma team full control

Collaboration is Key: Clear communication between design and development teams ensures project success

User-Centric Design Works: Prioritizing user experience drives engagement, conversions, and long-term loyalty

Strategic Design = Business Impact: Thoughtful, brand-aligned digital experiences can transform customer acquisition and elevate market position

🌐Check it out: https://www.premierpharma.com/