Branding for a Startup Mental Health & Supported Living Company

This mental health and supported living company approached us with a clear mission and an AI-generated logo, but they needed extensive support to build their brand from the ground up. They required close collaboration, and we provided hands-on guidance throughout the process, conducting multiple exploration calls to fully understand their needs, values, and audience.

We conducted thorough market research and competitor analysis to ensure their brand would stand out in a sensitive and competitive field. From there, we developed every aspect of their identity, including a soothing colour palette and messaging that emphasized care, trust, and support.

Their favorite part? They initially disliked the company name that they had registered, but we turned that around, empowering their brand name by creating a personal story that resonated deeply through visual design.

Additionally, we designed a user-friendly website that reflected their values and made it easy for clients and caregivers to connect. By working closely with them every step of the way, we created a brand that not only represented their mission but also fostered trust and credibility in this crucial sector.

Here are some examples: