Circle J Fabrication, founded in 2003 by Joe and Justin Jones, is a family-owned business based in White Settlement, TX, specializing in the manufacturing of high-quality fire pits, burn pits, and smokers. With a rich history rooted in American craftsmanship, the Jones family has been operating on the same property since the 1930s. Circle J Fabrication is known for its commitment to quality products and exceptional customer care, serving both local customers and a network of dealers across Texas, Oklahoma, Arkansas, and Louisiana.

Circle J Fabrication approached me with the goal of redesigning their website to better reflect their brand values, showcase their products, and improve user experience. The project involved:

Website Design and Development using Divi Builder

Product Showcase Integration

Dealer Locator Functionality

Challenges:

Brand Representation: The website needed to capture the essence of Circle J’s American-made craftsmanship while being visually appealing and easy to navigate.

Product Display: With an extensive range of products, it was crucial to design an organized, user-friendly product showcase that highlights the quality and variety of fire pits, burn pits, and grilling accessories.

Dealer Network Integration: The site required a functional and accessible dealer locator to help customers find Circle J products in their region.

To create a visually appealing, easy-to-navigate website that effectively showcases Circle J Fabrication’s products and reflects the company’s dedication to quality and tradition.

Discovery & Planning: We began by understanding Circle J Fabrication’s brand, target audience, and specific needs for the website. This included identifying key features such as the product showcase and dealer locator.

Design & Development with Divi Builder: Leveraging the flexibility of Divi Builder, I crafted a custom website design that aligns with Circle J’s brand identity. The design features clean lines, bold typography, and a color scheme inspired by the rugged, hardworking nature of the products.

Homepage: The homepage was designed to immediately convey Circle J’s commitment to quality with high-resolution images of their fire pits and smokers. A prominent call-to-action invites users to explore the product range.

Product Pages: We organized the product pages by category, with each item presented in a visually appealing grid format. Detailed descriptions, high-quality images, and customer reviews were included to help potential buyers make informed decisions.

Dealer Locator: The dealer locator was integrated into the website, allowing users to easily find nearby retailers that carry Circle J products. The tool was designed to be intuitive, with a map interface and search functionality.

Responsive Design: Ensuring the website was fully responsive was a priority, allowing users to have a seamless experience whether they were browsing on a desktop, tablet, or mobile device.

The newly designed website successfully captures the spirit of Circle J Fabrication—rooted in tradition yet modern in its approach. The site is visually engaging, easy to navigate, and effectively showcases the company’s range of high-quality products. The product pages and dealer locator enhance user experience, making it easier for customers to find and purchase the products they’re looking for. The responsive design ensures a consistent experience across all devices, while SEO optimization has improved the site’s search engine rankings, driving more traffic and increasing brand visibility.

The website redesign for Circle J Fabrication has not only elevated their online presence but also reinforced their brand identity as a leader in American-made fire pits and smokers. The use of Divi Builder allowed us to create a tailored, professional website that meets the needs of both the company and its customers. With this new platform, Circle J Fabrication is well-positioned to continue growing its customer base and maintaining its reputation for quality and craftsmanship.