Auréole — Brand Identity & Packaging for a Paris Perfume House

Brand identity and packaging for a niche perfume house in Paris: a tall, narrow wordmark, five dark colours and quiet packaging for every fragrance. Designed by Sonya, our brand designer.

Scope: Logo · Colour · Packaging · Print · Signage

A niche fragrance house in Paris, “capturing the essence of elegance and emotion” in its own words, needs a brand that reads as one name on a bottle, a tube, a bag and a shop front.

Sonya drew a tall, narrow wordmark with long vertical strokes and an accent over the é. Espresso, cream, taupe, leather and bordeaux dress the cards of the fragrances — Nuit de Coton, Lueur Nocturne, Cuir d’Absinthe, Soleil d’Agrumes and Forêt Mystique. The same system runs across the bottle labels, tubes, shopping bag, business cards, catalogue and the shop sign.

Full case: webraw.studio/work/aureole