Marketing Campaign Dashboard
Marketing performance dashboard tracking multi-channel campaigns for an e-commerce client.
Built custom Looker Studio dashboard ...
Marketing performance dashboard tracking multi-channel campaigns for an e-commerce client.
Built custom Looker Studio dashboard connecting Google Ads, Instagram, and Facebook campaigns. Tracks key metrics including CPA, CPC, ROI, revenue, and spend across all channels.
Features:
Real-time campaign performance scorecards
Revenue and ROI tracking by campaign
Channel comparison analysis (Instagram vs Google Ads vs Facebook)
Detailed performance table with all key metrics
Client can filter by campaign, date range, and channel to analyze performance. Dashboard updates automatically when new campaign data is added.
Tech: Google Looker Studio, Google Sheets
Delivery: 3 days