Buxton Contemporary Wayfinding

Jenny (Yangjie) Chen

Versatility and dynamism are the two most prominent features of Buxton Contemporary’s current branding system, as shown in the flexible grid and sliding logo design. Building on this visual tradition, I have developed a wayfinding project that embraces the visual motif of displacement and flexibility. Additionally, I also extracted the bold outlines and representative geometric shapes (rectangle, circle, triangle) to create a modular pictogram system and gallery maps. My solution also addresses the challenge of changing gallery layouts for new exhibitions. Curators can adjust the wall map and signages according to cater exhibition updates, using our economic and adaptable wall maps and signages.
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Posted May 15, 2024

To tackle this visitor pain point, the map also employs shades that connect galleries to highlight the available routes for visitors.

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