Future–·Arts: Brand Identity System

Wolfe Erikson

Brand Designer
Illustrator
Visual Designer
Adobe Illustrator
Figma
Future Arts

The Brief

Future—·Arts is a new media arts organization in Seattle, Washington that is cultivating creative synergy between future artists, the community, and tech corporations through employment development and accessible programming initiatives. They needed a contemporary and fun design system that could continue to grow with them.

The Mark

The main feature of the Future—·Arts logo mark is the connection device. Since the offering of the organization is rooted in connecting communities together, we went with a visual metaphor supporting that idea.

Color System

A technologic glow from the darkness of a powered down computer monitor. The color system for Future–·Arts needed to be bright and punchy with allusions to the golden age of internet culture.

Illustration System

Bridges that illuminate dark paths. Pathways and portals that create new spaces. Future–·Arts is defining and shaping the future of art in the pacific northwest. Building on that motif, we created a world in which new paths were illuminated and could unfold new possibilities.
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