Media consumption — especially Netflix — is one of the top reasons people buy a Quest. Yet logging in was so painful it was quietly driving abandonment. I led the 0→1 initiative to bring password import to Quest, reducing the single biggest source of input fatigue in the browser.

Senior Product Designer, Quest Browser

Meta

2023 — 2024

XR / Spatial 0→1 Product Systems UX Retention

Shipped Quest's first password import (Dec 2024)

Over half of Quest headsets sold were reportedly tried once and never used again. Media consumption — Netflix, YouTube, Prime Video — is one of the top reasons people buy a Quest in the first place. I went through the actual first-run experience and was shocked at how hard the simplest thing was: logging in.

Input fatigue compounded across the entire first session:

Typing in VR is roughly 4× slower than on a phone, and far less accurate

Passwords live on a different device — users had to physically remove the headset to retrieve them

Every media app required its own login, repeating the same friction

Quest had no parity with desktop or mobile browsers, which had supported password import for years

I spotted this gap months before it was formally prioritized, reframing it as a retention problem, not a browser feature. I audited password import across Chrome, Safari, Edge, and Firefox, mapped Quest's cross-device story (effectively nonexistent), and authored the definitive product vision for system-level password imports — still referenced inside Meta today.

Frame it as churn, not a feature

Sequence the vision into 3 phases

Reject the wizard, embrace the settings pattern

Design in-headset, not in Figma alone

Phase 1 — File-based password import

Learn what import is

Export on desktop Chrome/Safari

Send file to headset cross-device transfer

Import in Settings scrollable sub-page

Verify confirmation + autofill

Phase 1 shipped in December 2024 — Quest's first-ever password import feature. The work reduced friction on the highest-churn moment of the Quest experience — first-session logins to media apps — and the product vision I authored continues to guide how Meta thinks about cross-device account portability in XR.