Extended Lifespan of Stories: Unlike regular stories that disappear after 24 hours, Highlights stay on your profile indefinitely, keeping important sales content accessible.

Increases Engagement & Trust: Featuring customer reviews, user-generated content, and FAQs in highlights builds credibility and social proof, encouraging new customers to buy.

Organized Product Showcase: Businesses can categorize products, promotions, testimonials, or behind-the-scenes content in different highlight folders, making it easy for potential buyers to find relevant information.

Supports Marketing Campaigns: Highlights can be used to save promotional content like limited-time offers, sales, and new product launches, keeping them visible even after the initial campaign ends.

Encourages Exploration of Profile: Highlights make it easier for visitors to navigate an Instagram page and find what they need without scrolling through hundreds of posts.