Plumm Health Rebranding and Platform Redesign
Uchitha H.
Plumm Health: Rebranding, Web Revamp and Platform Redesign
Rebranding and redesigning Plumm into Europe's fastest-growing mental health & HR tech startup.
Plumm skyrocketed to become Europe's fastest-growing mental health startup by breaking down barriers to therapy, making it affordable and accessible.
To catalyze this growth, we partnered with the Plumm (previously known as Healing Clouds) for a complete, ground-up brand transformation. We developed the new Plumm brand identity, crafted its global visual strategy, and engineered an intuitive user experience across desktop, mobile, and web platforms. This strategic overhaul propelled Plumm into an industry leadership position, rapidly attracting major partnerships with brands like Ubisoft, Oyster, LadBible, and Wonolo soon after launch.
Live Project: https://www.heyplumm.com/
Project Overview
We partnered with Plumm Health (formerly Healing Clouds) for a complete brand transformation and digital platform redesign following their $2.75M Series A funding. This comprehensive project repositioned them as Europe's fastest-growing mental health startup through strategic rebranding and user experience optimization.
Challenge
A comprehensive rebrand from "Healing Clouds" to "Plumm Health" while developing a scalable platform that enabled rapid user acquisition. Through this transformation, we created an intuitive user experience that removed traditional barriers to mental health access, established strong market credibility that secured valuable corporate partnerships, and built the foundation to support our aggressive growth targets following our funding round.
Solution
Brand Development:
Created new "Plumm Health" brand identity and visual system
Developed comprehensive brand guidelines and messaging
Established professional yet empathetic brand voice
Digital Platform:
Engineered intuitive user experience across desktop, mobile, and web
Built responsive, accessible interfaces with streamlined onboarding
Created modular design systems for rapid scaling
Results
347% year-on-year growth following redesign
100+ corporate clients onboarded since rebrand
Secured major partnerships with Ubisoft, LadBible, Oyster, Wonolo
Achieved Europe's fastest-growing mental health startup status
Industry recognition: Leader UK 2025, Best ROI Winner, Users Love Us
Client Feedback:
"Their creativity is unmatched, offering top-notch advice and improvements that truly elevated our brand. We can't wait to keep collaborating with Xentury and highly recommend them to anyone looking to massively elevate their digital presence!"
— Asim Amin, Founder & CEO, Plumm Health
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Posted Oct 8, 2025
Rebranded and redesigned Plumm Health, boosting growth and securing major partnerships. Did a rebrand from "Healing Clouds" to "Plumm Health".
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Timeline
Jan 16, 2023 - Jun 16, 2024
