Plumm skyrocketed to become Europe's fastest-growing mental health startup by breaking down barriers to therapy, making it affordable and accessible. To catalyze this growth, we partnered with the Plumm (previously known as Healing Clouds) for a complete, ground-up brand transformation. We developed the new Plumm brand identity, crafted its global visual strategy, and engineered an intuitive user experience across desktop, mobile, and web platforms. This strategic overhaul propelled Plumm into an industry leadership position, rapidly attracting major partnerships with brands like Ubisoft, Oyster, LadBible, and Wonolo soon after launch.

Live Project: https://www.heyplumm.com/

We partnered with Plumm Health (formerly Healing Clouds) for a complete brand transformation and digital platform redesign following their $2.75M Series A funding. This comprehensive project repositioned them as Europe's fastest-growing mental health startup through strategic rebranding and user experience optimization.

A comprehensive rebrand from "Healing Clouds" to "Plumm Health" while developing a scalable platform that enabled rapid user acquisition. Through this transformation, we created an intuitive user experience that removed traditional barriers to mental health access, established strong market credibility that secured valuable corporate partnerships, and built the foundation to support our aggressive growth targets following our funding round.

Brand Development:

Created new "Plumm Health" brand identity and visual system

Developed comprehensive brand guidelines and messaging

Established professional yet empathetic brand voice

Digital Platform:

Engineered intuitive user experience across desktop, mobile, and web

Built responsive, accessible interfaces with streamlined onboarding

Created modular design systems for rapid scaling

347% year-on-year growth following redesign

100+ corporate clients onboarded since rebrand

Secured major partnerships with Ubisoft, LadBible, Oyster, Wonolo

Achieved Europe's fastest-growing mental health startup status

Industry recognition: Leader UK 2025, Best ROI Winner, Users Love Us