OpenWater: Rebrand, Web Redesign, and UX Transformation

Uchitha H.

OpenWater: Rebrand, Web Redesign, and UX Transformation

OpenWater, a Fortune 5000 leader in Application & Review Software, supports 500+ associations worldwide with awards, grants, and virtual events.

We partnered with OpenWater for a complete web design and user experience overhaul. Our close collaboration focused on creating a more intuitive interface and modern visual identity. This targeted engagement drove significant results, greatly enhancing usability for their clients and successfully elevating the OpenWater platform into the truly world-class brand it is today.

Project Scope:

We delivered a comprehensive transformation:
Complete Rebrand - Fresh, modern brand identity positioning OpenWater as an innovation leader
Full Web Redesign - New visual design system built from the ground up
Complete UX Overhaul - Reimagined user flows and interaction patterns across the entire platform

Our Process:

The 2.5 month project followed a structured approach with weekly client check-ins, collaborative workshops, and iterative feedback cycles. We ensured alignment through:
Deep discovery sessions to understand OpenWater's vision
Interactive prototypes for early validation
Multiple design iterations based on stakeholder feedback
User testing with actual OpenWater clients
Comprehensive design system and documentation delivery

Client Feedback:

"Xentury's designs are nothing short of exceptional. Their expertise made the process smooth and enjoyable, even with my high standards and additional requests. The result exceeded our expectations. Both my team and clients are thrilled!"
— Timothy Spell, Founder & CEO - OpenWater

Ongoing Partnership

Beyond initial delivery, we provide:
Continuous Design Support - Monthly design sprints, new feature development, and UX improvements
Website Maintenance - 24/7 monitoring, performance optimization, security updates, and quarterly design reviews

Results & Impact

Key Metrics
$20M+ acquisition by ASI
1000+ organizations on platform (significant growth post-redesign)
12.4M+ submissions processed
Five G2 Leadership Badges earned in 2025
Business Outcomes
Dramatically improved platform usability and user satisfaction
Elevated brand positioning as a world-class solution
Significant increase in new client acquisitions
Enhanced platform valuation leading to successful acquisition
Like this project

Posted Sep 15, 2025

Complete rebrand and UX transformation for OpenWater, enhancing usability and brand positioning.

Likes

1

Views

0

Timeline

Jan 15, 2025 - Jun 14, 2025

Clients

OpenWater

Xrevo- Brand identity and website
Xrevo- Brand identity and website
heze brand identity
heze brand identity
Krypstac Ui Design
Krypstac Ui Design
Unifin- Brand identity (Full stack)
Unifin- Brand identity (Full stack)

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc