OpenWater: Rebrand, Web Redesign, and UX Transformation
OpenWater, a Fortune 5000 leader in Application & Review Software, supports 500+ associations worldwide with awards, grants, and virtual events.
We partnered with OpenWater for a complete web design and user experience overhaul. Our close collaboration focused on creating a more intuitive interface and modern visual identity. This targeted engagement drove significant results, greatly enhancing usability for their clients and successfully elevating the OpenWater platform into the truly world-class brand it is today.
Complete Rebrand - Fresh, modern brand identity positioning OpenWater as an innovation leader
Full Web Redesign - New visual design system built from the ground up
Complete UX Overhaul - Reimagined user flows and interaction patterns across the entire platform
Our Process:
The 2.5 month project followed a structured approach with weekly client check-ins, collaborative workshops, and iterative feedback cycles. We ensured alignment through:
Deep discovery sessions to understand OpenWater's vision
Interactive prototypes for early validation
Multiple design iterations based on stakeholder feedback
User testing with actual OpenWater clients
Comprehensive design system and documentation delivery
Client Feedback:
"Xentury's designs are nothing short of exceptional. Their expertise made the process smooth and enjoyable, even with my high standards and additional requests. The result exceeded our expectations. Both my team and clients are thrilled!"
— Timothy Spell, Founder & CEO - OpenWater
Ongoing Partnership
Beyond initial delivery, we provide:
Continuous Design Support - Monthly design sprints, new feature development, and UX improvements