Client Overview: Our client, Marcela Herna, operates in the bag selling industry. They aimed to enhance their visual identity and user experience with this project. Goals: The primary objectives included: Create Stunning Visuals: Develop a design that resonates deeply with their audience. Enhance User Engagement: Increase interaction through compelling content and intuitive design. Launch Successfully: Ensure a seamless rollout of the new features. Challenges: During the project, we faced a few challenges: Tight Timelines: The client had an ambitious schedule for launching the project. Solution: We implemented a structured timeline with key milestones, ensuring all team members were aligned and focused. Diverse Stakeholder Preferences: There were varying opinions on design elements among stakeholders. Solution: We created multiple design concepts and facilitated feedback sessions, allowing everyone to express their preferences and guiding us toward a consensus. Outcome: The project officially launched yesterday, and Marcela’s reaction was fantastic! She expressed that the final designs were even more beautiful than anticipated, exceeding her expectations compared to previous work. Her excitement about the results is palpable, and she’s eager to see how her audience will respond.
