When you introduce your brand to people for the first, they'll open Instagram.

FAST is a company that specializes in distributing fire extinguishers for EV users. Since EV technology uses lithium batteries which are notorious for their fire risk. Lithium fires are difficult to put off and also tend to have a frequent potential for re-ignition. That's where the products FAST company provides came in. Their specially formulated fire extinguishers can knock down lithium fire efficiently and are also environmentally friendly.

As a company that provides fire safety for people, FAST is determined to build a social media platform not just to raise their product's awareness, but also to educate people about fire safety and how they can prevent unwanted accidents.

FAST is also determined to share a positive outlook and potential of the EV industry to educate people even further. So the content strategy also doubles as a mini media company around EVs to encourage people to use EVs but without fear of the fire risk.