In this project, I created the brand identity of Pizzeria paradiso, picking its color palette, creating its logo suite, designing its menu and pizza box, creating illustration assets and brand pattern, and customizing its social media to conform to its new identity.

The brand embodies a warm, inviting atmosphere where people can connect over delicious food, and this is captured by incorporating warm colors, natural elements, and a sense of community.

Logo design

Brand identity design

Packaging design (pizza box)

Menu design

Brand illustrations and Pattern