Branding & Identity for a Modern Pet Lifestyle Brand

The Elephant Space is a modern pet lifestyle brand built on the philosophy that pet essentials should be as intentional and beautiful as the spaces we live in. Inspired by the calm strength of elephants and the soft serenity of Japandi and Wabi-sabi interiors, the brand redefines dog beds and crates as design objects — not compromises.

Most pet beds and crates are purely functional, often bulky, unattractive, and made to be replaced quickly. For design-conscious pet parents, this means hiding products when guests arrive or settling for items that clash with their carefully curated homes.

We created a full visual identity system that positions The Elephant Space as a design-led pet brand for modern homes:

Logo Suite: A minimalist stacked wordmark paired with an abstract symbol inspired by the strength and calm of elephants.

Typography System: PP Neue Montreal for bold, editorial headlines; DM Sans for clean, approachable body copy.

Color Palette: Earthy, grounding tones — Deep Mahogany, Cinnamon Clay, Burnt Sienna, Calm Linen, and Forest Olive — reflecting warmth and timelessness.

Patterns & Illustration: Hand-drawn grids and a subtle elephant line motif that add craft and imperfection to a clean system.

Photography Direction: Natural light, muted interiors, and pets integrated seamlessly into slow-living homes.

The identity was applied across product packaging, crate tags, social media templates, website layouts, and lifestyle photography mockups — creating a consistent and elevated visual language.

The Elephant Space emerges as more than a pet brand. It’s a lifestyle philosophy: calm, design-forward, and deeply nurturing. Every element is intentional, sustainable, and emotionally resonant, inviting modern pet parents to create spaces of comfort, beauty, and connection.