Brand Identity Transformation - PR/Communications

BestKept is a Sydney-based PR and communications consultancy that works with global brands, challenger businesses, and lifestyle leaders to make them impossible to ignore. This case study showcases the complete brand identity transformation — from logo redesign and typography system to editorial moodboard, color palette, and applications across social media.

The new identity positions BestKept as bold, precise, and culturally fluent, blending editorial sophistication with modern agility. Inspired by fashion, lifestyle, and media culture, the brand now reflects its role as a secret weapon for ambitious clients across tech, tourism, lifestyle, and global markets.