Rebranding of Tailor and Circus to &CIRCUS

Rebranding of the progressive innerwear brand "tailor and circus" to the fresher, more premium &CIRCUS.

My contribution in this project, as lead designer of the company, involved conceptualizing and supervising the design identity of the new brand, designing the new website and packaging of the product of the brand.

This project was done in collaboration with Junglegym Studio, who we worked with on the design identity and packaging; and Groto, who worked on the complete design of the ui of the brand website, under our advice.