Cruise.no - A Strategic Digital Transformation

Working alongside Sikt Reklame, we undertook an extensive redesign of Cruise.no's digital presence, transforming their website into a sophisticated and user-centric booking platform. This collaboration presented an exciting opportunity to reimagine how travelers discover and book their perfect cruise experience.

Our design approach focused on creating a seamless bridge between Cruise.no's offerings and Escape Travel's established visual identity. We strategically enhanced the user experience by implementing a refined search functionality and developing a clear categorization system for different cruise types. The redesign prioritized intuitive navigation while maintaining brand consistency across all touchpoints.

Using Figma as our primary design tool, we developed a comprehensive design system that formed the foundation of the entire project. This system ensured visual coherence while allowing for flexible component creation. The prototyping phase was crucial in validating user flows and interactions, enabling us to refine the experience before implementation.